Mobile marketing gives the user far more advantages, such as lower cost, customization, easy tracking and so on, thereby reducing manpower and yet giving the entrepreneur better business benefits and profits.
With interactive, session-based value added services becoming increasingly popular on the GSM network, there is a major opportunity to exploit any dead character space and deliver targeted promotional messages to interested subscribers.
Operators are increasingly using USSD to empower subscribers providing access to self-care applications such as balance enquiry, top-up, and validity extension – and a range of other value add applications such as roaming, prepaid transfer, and infotainment.
During the USSD session, operators can use any unused space to insert relevant publicity and key marketing messages creating a cost-efficient way to deliver tailored promotional campaigns.
Advantages of Mobile Marketing
Instant results
Users always carry their mobile phones with them. Most of the time, the user has his mobile phone on as well, which means, he or she receives the message at the very moment it is sent.
Easy to work with
Drawing out content for mobile devices, whether it is text, images or video, is simpler and less expensive as compared with the same for desktops or laptops
Ussd Services:
Unstructured Supplementary Services Data (USSD) is a GSM service that allows high speed interactive communication between the subscribers and applications across a GSM Network.
Some of the USSD applications that we use regularly are
Alerts About special offers, services and news
Balance enquiry
Changing tariff plan and subscribing to various VAS services.
Recharging using prepaid vouchers
How IVR Can Bring New Efficiency to your Call Center
An interactive voice response (IVR) system is a powerful technology tool that can give call centers the ability to automate any routine transaction. With IVR, customers simply use the numbers on their touch-tone phones to enter their requests, such as inquiries about stock quotes, account balances, or the status of open orders.
Some IVR systems offer innovative speech recognition services. This allows callers to naturally speak their requests, instead of punching in the numbers on their phone keypads.
The major benefit of IVR is improved customer convenience
While many companies operate their call centers on a 24 x 7 basis, some only make their agents available during standard business hours. With an interactive voice response solution, these companies can allow their customers to access important information, such as account balances, transaction histories, and order status around the clock even when live agents are not available.
Virtual Phone Numbers
The advantages that the users get through the virtual phone number network are many. The primary benefit is the saving on expenditure. A comprehensive telephone network that covers all demographics, can cost several thousand dollars and upwards. The set up and maintenance costs are justified only if the businesses are able to generate enough revenues to cover the costs of the network. This kind of revenue can only be expected from established business.
Thus mobile marketing it is essential through USSD Services, IVR and Virtual numbers are going be a boon to the marketing industry.
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